About 15-20 years ago, travel was typically an annual or biannual event, mostly involving unconventional family trips to destinations within India. However, in recent years, the way we travel has changed significantly, driven primarily by the rise of influencer culture. Following the pandemic, the concept of “revenge travel” surged in popularity and it hasn’t faded since. After spending two years in lockdown, people began exploring various destinations as a way to make up for lost time. Travel influencers and vloggers also popped up around this time, telling people when, where, and how to travel.
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The emergence of unconventional travel
“This hidden gem, just three hours from Delhi, offers a view reminiscent of the Maldives. Bet you didn’t know about it!” – That’s all it takes to hook you into a Reel. Before you know it, you’re sharing it with your partner, friends, or family, and suddenly, a travel plan is in motion. Exploring offbeat, lesser-known destinations has become a trend not just for the experience, but as a statement in itself. According to Anil Lohia, COO of TripXL, Indian travellers are now seeking authentic, cultural, and unique experiences over traditional tourist hotspots. And this is the reason why there is a surge in offbeat tourism.
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Emerging destinations on the Indian traveller’s map
As mentioned above, the post-pandemic period has seen an uptick in travel to more tranquil but breathtaking places. “Over the past few years and especially in the post-Covid era, travellers are increasingly exploring lesser-known yet pleasantly tranquil destinations like Turtuk in Ladakh, Chitkul, Tawang, and Chikmagalur in India. When it comes to international escapes, Vietnam, Turkey, Kazakhstan, and Azerbaijan make it to the top of the list as they offer an extraordinary mix of culture, adventure, and solitude,” says Lohia.
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