Ashneer Grover, co-founder of BharatPe, has launched his new startup Third Unicorn. The former Shark Tank judge announced his new venture on LinkedIn and invited investors and others to join the team. Grover has promised a Mercedes to employees who have worked for the company for five years.
“Let’s do some work in 2023,” Grover wrote on LinkedIn. “Third Unicorn has been quietly and peacefully constructing a market-shattering business. Bootstrapped. Without the spotlight. And we’re doing things a little differently. Quite differently.”
Grover, 40, also shared a slideshow that gives a sneak peek at the new start-up. He said, “So if you want to be part of the next TODU – FODU thing, here’s a sneak peek at HOW we are building! WHAT we are building remains the billion-dollar question!”
According to one of the slides from the presentation, Third Unicorn will not be funded by venture capitalists. “We use only desi/self-earned capital,” the slide stated, indicating that the team will consist of 50 people. Not only that, but the entrepreneur has promised the employees a Mercedes after five years with the company.
Grover announced the new venture in June of last year, on his 40th birthday. He had written in the post, “Today is my 40th birthday. Some will argue that I’ve lived a full life and seen more things than most. Value was created for future generations. It’s still unfinished business for me. It’s time to shake up another industry. The Third Unicorn has arrived.”