Former NBCUniversal executive Joe Benarroch will join Twitter on Monday in a business operations role, according to Reuters.
In an email, Benarroch stated that he is looking forward to working with the company’s staff to “build Twitter 2.0 together.”
“Welcome to the flock, @benarroch_joe! From one bird to the next,” tweeted incoming Twitter Chief Executive Linda Yaccarino, who was appointed in May. She did not mention the position Benarroch will be taking.
At Comcast Corp’s NBCUniversal, Benarroch oversaw communication strategy for its Advertising and Partnerships division, reporting to Yaccarino, who was advertising chief there before joining Twitter.
Benarroch is being appointed following the departure of a number of executives, adding to Yaccarino’s challenges. Twitter’s head of trust and safety, Ella Irwin, said on Thursday that she has resigned from the social media company.