Amul continues its tradition of creating witty and timely topicals, this time joining the buzz surrounding Imtiaz Ali’s latest movie, Amar Singh Chamkila, starring Diljit Dosanjh and Parineeti Chopra.
In their characteristic style, Amul’s tribute depicts the film’s characters, Chamkila and Amarjot, with a playful cartoon representation. Dosanjh’s Chamkila is seen in a blue kurta pyjama, while Parineeti’s Amarjot wears a floral suit, both holding buttered toast and singing, encapsulating the essence of the movie’s storyline.
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Unveiling the Legend Amar singh Chamkila‘s Musical Saga
Amar Singh Chamkila delves into the story of Punjab’s original rockstar, who rose from poverty to become a music sensation in the 80s. However, his meteoric rise also attracted controversy and ultimately led to his tragic assassination at a young age. Shared on Instagram with #AmulTopical, the caption reads, “#Amul Topical: Diljit Dosanjh makes waves in the Imtiaz Ali/AR Rahman hit musical drama, Amar Singh Chamkila!”
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Celebrating Creativity: Amul’s Whimsical Homage
Amul’s homage to the film, with its clever wordplay like ‘Ex Chamachkhila’ and ‘Punjab Da Buttar’, adds a touch of humour to the serious subject matter. This creative gesture not only celebrates the success of the movie but also reinforces Amul’s connection with the Indian audience through its topical and relatable advertisements. writw sub heading use word Amul’s