For 24-year-old Rinki Das*, working in the fast-paced media industry requires a near-photographic memory. Managing daily news cycles and breaking stories means she can’t afford to overlook any detail. Yet, she admits it’s becoming harder. “The more I try to concentrate, the harder it gets to recall things in life ,” she shares. Rinki notes that while she was never one to struggle with memory, she now finds it increasingly difficult to concentrate, think clearly, recall information, and stay attentive – all classic symptoms of brain fog.
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Mental decline in real life
India Today consulted multiple experts who agree that brain fog is increasingly common, particularly among the younger generation. Absy Sam, a counseling psychologist from Mumbai, explains that this trend is especially troubling since the prefrontal cortex—essential for decision-making and impulse control—is still maturing, making it more susceptible to stress and overstimulation. She attributes this rise mainly to lifestyle factors.
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The real culprit
Mehezabin Dordi, a clinical psychologist at Sir HN Reliance Foundation Hospital, tells India Today that brain fog is becoming more prevalent across all age groups, especially among the younger population. According to her, modern lifestyles characterised by chronic stress, digital dependence, and lack of physical activity contribute significantly. She says the Covid-19 pandemic also exacerbated brain fog, with many experiencing disrupted routines, social isolation, and post-viral fatigue.
Let’s discuss each one of them.
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