With Alphonso mango prices skyrocketing, a city trader is providing the king of fruits on Equated Monthly Instalments (EMI). “If refrigerators and air conditioners can be purchased on instalments, why not mangoes,” says Gaurav Sanas of Gurukripa Traders and Fruit Products.
The best Alphonso or ‘Hapus’ mangoes from Devgad and Ratnagiri are currently being sold in the retail market for Rs 800 to 1300 a dozen. Speaking to PTI, Sanas claimed that his family’s business is the first in the country to sell mangoes on EMI.
“The prices are always very high at the start of the season. We thought if refrigerators, ACs and other appliances can be bought on EMI, why not mangoes? Everyone can afford mangoes then,” he said.
The procedure for buying the fruit at his outlet on EMI is similar to buying mobile phones on instalments. The customer needs to use a credit card and the purhcase amount is converted into EMIs of three, six or 12 months. But the scheme is available for a minimum purchase of Rs 5,000. Four consumers have availed of the scheme so far, Sanas said.