• Tue. Nov 5th, 2024
    pm modiFILE PHOTO: India's Prime Minister Narendra Modi addresses attendees during a community event at Qudos Bank Arena in Sydney, Australia May 23, 2023. AAP Image/Dean Lewins via REUTERS

    In a significant reflection of his increasing popularity, Prime Minister Narendra Modi has achieved a remarkable milestone by becoming the first global leader to gather an impressive two crore or 20 million subscribers on his official YouTube channel. Surpassing not only fellow Indian politicians but also global leaders, the Narendra Modi Channel boasts a diverse range of content, demonstrating its widespread appeal as evidenced by the substantial number of subscribers and video views.

    PM Narendra Modi boasts an extensive digital footprint with approximately 23,000 videos on his YouTube channel. Beyond YouTube, his influence extends to other platforms such as Instagram and WhatsApp.

    In 2022, PM Narendra Modi’s YouTube channel crossed one crore subscribers, with the highest subscriptions on the platform amongst top global leaders.

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    Diverse Content On YouTube

    On YouTube, the Prime Minister has curated a diverse range of content, covering various aspects of governance, policies, and public addresses. The vast collection of videos caters to a wide audience, providing insights into his leadership and initiatives.

    Engagement Across Social Channels

    Apart from YouTube, Prime Minister Modi actively engages with the public through other social media platforms like X, Instagram and WhatsApp. His presence on these channels is marked by a substantial number of followers, indicating a significant reach and impact on diverse demographics.

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    Interactive Governance Through Social Media

    The extensive use of platforms such as X, Instagram and WhatsApp showcases a commitment to interactive governance. By leveraging these channels, Prime Minister Modi ensures direct communication with citizens, fostering transparency and accessibility.

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    Building A Comprehensive Digital Narrative

    PM Modi’s substantial presence across various digital platforms contributes to the creation of a comprehensive digital narrative. Through videos, images, and text-based content, Prime Minister Modi has established a multifaceted online persona, reaching a broad spectrum of the population. Prime Minister Modi’s digital strategy goes beyond YouTube, encompassing a strategic presence on X, Instagram and WhatsApp, enhancing the government’s communication and engagement with the public.

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